Councils push commercial waste service to boost budgets
Councils push commercial waste service to boost budgets
Cash-strapped local authorities are promoting their business waste services more than ever before to maximise their revenue streams.
Spedian, which specialises in quick-change vehicle graphics, has identified an upswing in demand for campaigns about commercial waste.
The company helps many councils across the UK to turn their bin lorries into ‘moving billboards’ spreading public information messages. Mostly these highlight recycling initiatives or campaigns about fly-tipping, littering or dog mess, but a few councils are now using them to advertise their paid-for services.
Local Authorities cannot afford to lose out on business when they have fleet vehicle available
Lawrence Craig, CEO of Spedian, said;
“Councils are becoming canny and realising that they cannot afford to lose out on business when they have the fleet available.
“More councils are now advertising their commercial waste collection services – which brings in revenue from businesses – to maximise their income streams.
“Advertising on the side of refuse collection vehicles is a natural avenue for reaching their target audience. RCV’s are highly visible and pass down every street in an area.
“We are getting more enquiries from councils about providing them with graphics about commercial waste as well as other paid-for services such as grass-cutting or gardening.”
Every penny counts – councils use refuse collection trucks to advertise
Lawrence continued;
“Every penny counts these days and using your own refuse collection trucks to advertise a paid-for service is good value for money.”
One of the attractions of Spedian™ panels is that they can be installed or uninstalled in less than one hour, so are easy to fit at the end of the working day. Fleets can go about their daily rounds uninterrupted.
When removed, they do not leave any damage behind, nor any sticky residue or ‘ghost images’, thus making them ideal for fleets, whether rented or council-owned.
If your business or local authority would like to find out what benefits the Spedian™ System could bring to your fleet - and budget! - why not call us today on +44 (0)141 616 2644 or click here to enquire online.