Hinkley and Bosworth Borough Council chooses Spedian for recycling promotion on leased RCV fleet
Hinkley and Bosworth Borough Council chooses Spedian for recycling promotion on leased RCV fleet
Hinkley and Bosworth Borough Council chooses Spedian for recycling promotion on leased RCV fleet
Hinckley and Bosworth Borough Council is promoting recycling initiatives and bulky waste collections using messaging on its RCVs.
Spedian™ vehicle graphics panels have been chosen for the entire fleet of 16 refuse trucks to transform them into a cost-effective ‘public information channel’.
Various messages are getting a real boost by being displayed on the sides of refuse vehicles that are going about their regular collection rounds.
One of the promotions highlights what can and cannot go in a brown wheelie bin; grass cuttings, leaves, weeds and branches are acceptable whereas plastic bags, plant pots, soil and animal waste are not. Bright, vivid Spedian™ commercial vehicle graphics help to get the message noticed.
Another advertises the council's ‘From Beds to Sheds' service, where residents can dispose large items such as sofas, beds, televisions and washing machines.
Spedian™ advertising commercial vehicle graphics panels suitable for leased fleets
The brand-new vehicles – complete with Spedian™ System panels – went into service in September. Specialist Fleet Services (SFS) provided the vehicles to the council as part of a seven-year contract hire agreement.
Spedian™ panels are suitable for leased fleets as they can be removed without damaging the vehicle or leaving any sticky residue behind. They are quick to install or remove, making it easy to switch campaigns or run seasonal campaigns.
Lawrence Craig, CEO and founder of Spedian™, said;
“Messages on the sides of refuse collection vehicles go past every property where refuse is collected so they have a good reach.
“Councils up and down the country are now taking advantage of the power of this channel of communication to drive their messages home and, in some cases, to advertise their own or third parties' services.”
Darren Moore, Waste and Business Development Manager for Hinckley & Bosworth Borough Council said;
“We find that running campaigns on our refuse collection vehicles does bring issues to people's attention because the vehicles are highly visible and travel widely.
“We are running campaigns about recycling because people do get confused about what can and what cannot go into each wheelie bin and the quality of recycling will be better if everyone gets it right.
“We are also promoting our bulky waste collection because we want to encourage people to use our service and discourage fly-tipping.”
Why not find out more about the Spedian System™ by enquiring online? Alternatively, call one of our dedicated team on 0141 616 2644.
We can help make your vehicle fleet work harder for YOU.